KB Home
KB Homes was hit hard by people leaving LA in droves. They came to us for a campaign that changes the perception of LA. So we turned Haters into Homies
LA Haters to LA Homies Song
We sampled the hate and made it our soundtrack, using music to drive the message and turn LA haters into bonafide LA homies. We started with haters, now we have homies.
OOH Campaign
Our OOH activations popped up in random states like Texas and Florida, home to some of the biggest LA Haters out there.
A scannable QR Code led viewers to viral dance videos from influencers who danced to our song.
